Why Data Management Platform has Become a Necessity: Top 5 ReasonsBy Sneha Bangera On 13 Oct 2016
Personalized Marketing has become an important marketing strategy for organizations. As per a recent survey, 86% of consumers say that personalization plays a major role in their purchase decisions. 94% of the marketers agree that personalization is important for meeting...
Taming the Elephant…..Building a Big Data & Analytics Practice – Part 2By Sreejit Menon On 22 Aug 2016
The key aspect covered in the first part, was the journey of data to Big Data: Big Data Analytics Practice - Part 1 This second part, would essentially try and cover the contemporary Information Management and Analytics landscape that has started...
Big Data & Analytics – Changing The Way Businesses Take Informed DecisionsBy Sakshi Mathur On 29 Jun 2016
In the age of Big data, businesses cannot thrive without finding a way to analyze data and bring insights out of it. In that sense, predictive analytics is one of the hottest trends that transforms the current business landscape. The...
How Big Data Analytics is Adding Value in the Oil and Gas IndustryBy Koushik Rakshit On 22 Jun 2016
Oil and gas industry deals with huge amounts of data from a network of thousands of motors, heavy duty mechanical equipment, electronic relays and sensors synchronized & controlled by complex systems. The industry demands to monitor thousands and thousands of...
What’s so ‘BIG’ about Big data?By Eron Kar On 13 Jun 2016
The scope of Big Data in the world of Analytics is changing dramatically and constantly evolving to redefine itself every day. Big Data offers enormous challenges and also the biggest business decision making opportunities for enterprises today. With more and...
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