CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISEBy Shantanu Paknikar On 16 Jul 2015
Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their...
Digital Enterprise: Patient Engagement in HealthcareBy Shantanu Paknikar On 13 Oct 2014
Digital is the buzzword today. The primary reason why the buzz exists is that the digital era is about technology transforming the way business is done, whereas earlier technology was just the enabler for business. The healthcare industry is no...
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