CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISEBy Shantanu Paknikar On 16 Jul 2015
Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their...
Consumer Engagement Customer Engagement Customer Experience Digital Enterprise Social
Location Services, Mobile Apps and Personalization: Digital Transformation of the Customer ExperienceBy Shantanu Paknikar On 25 Jun 2015
According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also commonplace and wearable devices along with the Internet...
How to Select a Social Media App Development PartnerBy Shashin Shah On 7 Apr 2015
Today, it’s almost universally agreed upon that social media is an important platform for creating brand awareness. On top of fostering a pleasant image, social media provides businesses with a way to nurture relationships with existing customers, prospects, and new...
5 key takeaways from NILF 2015By Dattatri Salagame On 23 Feb 2015
Nasscom's NILF 2015 is always a great place to meetup with the Industry crowd and share insights. This time around, it was a great opportunity to glean insights on the amazing world of Digital. 1. Digital Masters: Powered by mobility,...
Unified Communication Services – Integration for efficiencyBy Suresh Kanniappan On 23 Feb 2015
With the explosion of radical disruptive technologies such as Big Data, Mobility, Cloud Computing and Social Media, communication has been increasingly redefining itself to fit into an evolving, interdependent, multifaceted business ecosystem. From 'voice' being the protagonist a couple of...
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