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Overview

Analytics and Insights are a crucial element of smart all channel retailing. To grow your business, one needs to know the business. Happiest Minds Insights and Marketing automation helps retailers with customer acquisition, retention, promotion planning, effective retail operations and better merchandizing.

Personalization: Provide personalized shopping experience to the customers with right product recommendations, price and promotions. This solution helps the retailer to challenge showrooming problem and improve conversions.

Micro Segmentation: Segmentation 2.0 based on activities, social influence and sentiment data product and company associations (e.g. likes or follows, online comments and reviews, customer service records)

Dynamic Pricing: Ability to identify Stock Keeping Units (SKUs) on price changes, receive alerts on competition price intelligence and act on pricing opportunities

Social Engagement: Get actionable insights from social conversations in form of dashboards & reports – Customer Service Dashboard, Social Engagement Dashboard, Brand Reputation Dashboard and Competitive Intelligence & Benchmarking Dashboard

Offerings

Customer Analytics
  • Customer Segmentation
  • Loyalty Tracking & Retention
  • Customer Life Time Value
Marketing Analytics
  • Cross Sell & Up Sell (Product Groupings)
  • Campaign Management (Digital Marketing)
  • Multi- channel campaigns
  • Catalogue Planning (Product and Customer Segmentation
Merchandising/ Category Analytics
  • Brand/ Product Loyalty
  • Demand forecasting
  • Category Reviews
  • Assortment/ Range Planning
  • Shelf & Space Utilization (Planogram Metrics)
Store Analytics
  • Brand/Product Loyalty
  • Demand forecasting
  • Category Reviews
  • Assortment/ Range Planning

Resources

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