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Customer Experience and Customer Engagement
By Shantanu Paknikar On 8 Jul 2015The Digital Age is resulting in the area of Customer Experience becoming more important than ever before. For example, in a recent Digital Trends report published by Econsultancy.com, a large majority (44%) of research respondents indicated that the primary way...
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Location Services, Mobile Apps and Personalization: Digital Transformation of the Customer Experience
By Shantanu Paknikar On 25 Jun 2015According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also commonplace and wearable devices along with the Internet...
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Digital Enterprise: Brand Sentiment through Consumer Engagement
By Shantanu Paknikar On 17 Apr 2015While 'Brand Strength' may not figure on traditional balance sheets, not a single enterprise will deny how important it is for long-term organizational success. Measuring 'brand sentiment' therefore has always been a key objective, especially for the CMO. Traditional market...
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Digital Marketing Disrupted: It’s now about Consumer Engagement
By Shantanu Paknikar On 19 Feb 2015As enterprises the world over go digital, one area that has already been 'digitized', at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread...
Consumer Engagement Digital Marketing Digital Transformation Disruptive Technology
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Digital Retail: Customer Engagement For Enhanced Weekday Footfalls
By Shantanu Paknikar On 20 Jan 2015The combination of Social, Mobility, Analytics, Cloud technologies over the last few years is fueling what we are calling the digital age. Technology is no longer just an enabler for Business, but is transforming the way business is done. The...
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