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Digital Enterprise: Consumer Engagement for Travel & Hospitality
By Shantanu Paknikar On 14 Jan 2015As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement –...
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Digital Enterprise: Patient Engagement in Healthcare
By Shantanu Paknikar On 13 Oct 2014Digital is the buzzword today. The primary reason why the buzz exists is that the digital era is about technology transforming the way business is done, whereas earlier technology was just the enabler for business. The healthcare industry is no...
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Innovative Product Sampling
By Shantanu Paknikar On 1 Oct 2014Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and...
Consumer Engagement Digital Enterprise Innovation Solutions Technology
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Document Digitization: Regaining Importance due to Digital Disruptions?
By Shantanu Paknikar On 14 Jul 2014The digital age is here. Well, almost. One of my favorite anecdotes is about a project worker coming back from the printing room with a sheaf of papers, explaining to colleagues “It’s my project report”. When questioned about the title...
Business Process Management Case Management Content Management Digital Enterprise Digital Transformation Disruptive Technology Innovation
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Next Gen Customer Experience Management: Proactive Customer Care
By Shantanu Paknikar On 25 Feb 2014The transition from traditional Customer Relationship Management (CRM) to Customer Experience Management is underway, and we are in the middle of it. To attract and retain customers, enterprises today not only need to manage their customers’ experience, but also do...
Analytics Banking Customer Experience Digital Transformation Innovation Insurance Solutions
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