Analytics
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Big Data & Analytics – Changing The Way Businesses Take Informed Decisions
By Sakshi Mathur On 29 Jun 2016In the age of Big data, businesses cannot thrive without finding a way to analyze data and bring insights out of it. In that sense, predictive analytics is one of the hottest trends that transforms the current business landscape. The...
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How Big Data Analytics is Redefining the Travel Industry
By Gunendra Patil On 12 May 2016The smartphone penetration, fast mobile internet access, and social media influence has brought in unprecedented growth in the travel industry. Mobile travel space has grown in leaps and bounds over the last few years. Apart from multitudes of online travel...
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Apps are Designed to Capture Mind Share
By Gunendra Patil On 24 Mar 2016The theory of shopping as ‘retail therapy’ is far more pronounced in a world dominated with the ubiquity of mobile. The portability of such devices makes them compelling windows into experiences that were never possible previously. Ease of access, superior...
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Stop Digital Marketing from becoming SPAM
By Eron Kar On 17 Mar 2016Technology, sometimes creates human problems and the irony is, we take refuge again in technology to solve such problems. Today it is widely believed that we truly live in a digital world. More than half of the world population and...
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