Retail Therapy Through Customer Experience ManagementBy Adarsh Halwe On 28 Jul 2016
The retail landscape is changing. From the traditional brick and mortar shopping experience, we are now witnessing the online retail revolution powered by digital and disruptive technologies including mobile, IoT, and analytics. At the same time, the physical stores are...
Why Does Omnichannel Experience Matter to Your CustomersBy Shashin Shah On 7 Jul 2016
The idea of gratifying customers in creative ways is not new. Brands have been doing it for ages, but what customers now expect is much more: an overall better experience. Customer experience generally involves delivering value at their touch points...
Apps are Designed to Capture Mind ShareBy Gunendra Patil On 24 Mar 2016
The theory of shopping as ‘retail therapy’ is far more pronounced in a world dominated with the ubiquity of mobile. The portability of such devices makes them compelling windows into experiences that were never possible previously. Ease of access, superior...
Retail Trends: What to Expect in 2016?By Gunendra Patil On 28 Dec 2015
The retail industry is going through the digital transformation phase, thanks to the disruptive technologies and trends including social media, smart phones, tabs, IoT, data analytics and cloud for enabling the sea of changes. In 2015, the digital enablement initiatives...
Store as Fulfillment Center: Omnichannel and the Future of RetailBy Anitha Rajagopalan On 13 Nov 2015
Omnichannel has come of age for brick-and-mortar retailers. Traditional retailers have been on a slow yet steady adoption of digital technologies over the last two decades. First arrived e-commerce, which retailers took on as another channel for customer acquisition and...
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