Social Computing
Business Trends Driving Adoption of Social Computing Technologies
Social media has created an irreversible shift in the way we connect and share in our personal lives and—increasingly—in business. Our customers are just as likely to look for us on Facebook as they are to visit our corporate website. Internally, we work more productively when we can easily collaborate with our colleagues online.
Due to these dynamic changes in the business and consumer world, Happiest Minds has launched offerings that leverage various social computing technologies to address the following key strategic imperatives*:
Social Computing: Business Solutions & Services
To successfully exploit the true potential of the Social Web in today’s “always connected” consumer environment, Marketing and Technology are evolving and converging at breakneck speed. Happiest Minds helps organizations tap into the unprecedented potential of these ground-breaking technologies, with the following solutions and services:
- Social Business Consulting and Advisory Services
- Customer Insights Framework
- Eco System Engagement Platforms
- Social Loyalty and Rewards through Gamification platforms
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Social User Data analytics and dashboard
Why Happiest Minds Social Computing?
The Happiest Minds Social Computing Practice draws on the unparalleled, holistic technological and industry expertise of our team. Our unique blend of proprietary services and solutions leverages Mobility, Cloud Computing and Analytics to enable the world’s top businesses, governments and organizations deliver disproportionate business value for their customers and shareholders.
Regardless of where each company starts on the Social Business transformation journey, Happiest Minds is a one-stop source for companies looking to leverage the power of these disruptive technologies to innovate and win.
White Papers
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The Next Generation Learning Management System: Dynamic Learning Through Collaboration & Knowledge Sharing
With the wide spread adoption of social networks such as Facebook, Twitter and Linkedin, there has been great demand to include similar tools to help people make connections internally in companies. Since it is likely that your employees have integrated social networks into the way they think, learn and solve problems, the typical learning management system (LMS) must also evolve from systems that simply automate teaching, learning, and research collaboration to Social Learning Platforms that facilitate true learning and foster dynamic interactions, gamification, cross-divisional understanding and collaboration.
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Transforming Online Retail Using Social User Data Analytics
Shopping is inherently a social experience. Meeting up with friends in a mall, sipping coffee and window-shopping together, browsing through the wares in a busy shopping district, stumbling across cool, unexpected treasures—these are the moments that make "going out shopping" in the real world so much fun.
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The Next Generation Mobile Marketing Ecosystem
Telecom operators tend to see mobile marketing as a way not just to boost revenues but also to fund new digital services that will enrich their content offerings and reduce churn. That potential appears especially high when it is considered in the context of the development of SOCIAL – LOCAL – MOBILE multi-channel applications (popularly known as SO-LO-MO).
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Enterprise Gamification
Participation and user engagement drive business value. While participation builds lasting...
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The Next Generation Social Banking Ecosystem: A Road Map for Banks
Traditional loyalty and rewards programs are primarily transaction-oriented, taking into account only a customers' transaction history with less focus on the overall customer relationship, a customer's social influence, preferences or clout....
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Efficiency vs. Effectiveness: Embracing the new customer experience paradigm
In the social paradigm, organizations need to realize that the key is to have meaningful conversations that can lead to insights for actions. Customer service agents need to take time, think and actually hear people out before engaging in a dialogue with customers.
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Measuring what matters
Social media dashboards prioritizes the things that are easy to report, not the things that are actually important to a brand. It's no surprise that brand managers can’t make sense of reports full of click through rates, fan counts, downloads and page views.
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Rise of social enterprise
Social media is transforming how we connect and share in our personal lives and—increasingly—in business. Our customers are just as likely to look for us on Facebook as they are to visit our corporate website. Internally, we work more productively when we can easily collaborate with our colleagues online.