Whitepapers - HappiestMinds

Transforming Online Retail Using Social User Data Analytics

Shopping is inherently a social experience. Meeting up with friends in a mall, sipping coffee and window-shopping together, browsing through…

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The Next Generation Learning Management System: Dynamic Learning Through Collaboration & Knowledge Sharing

With the wide spread adoption of social networks such as Facebook, Twitter and Linkedin, there has been great demand to…

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The Next Generation Mobile Marketing Ecosystem

Telecom operators tend to see mobile marketing as a way not just to boost revenues but also to fund new…

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Enterprise Gamification

Participation and user engagement drive business value. While participation builds lasting...

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The Next Generation Social Banking Ecosystem: A Road Map for Banks

Traditional loyalty and rewards programs are primarily transaction-oriented, taking into account only a customers' transaction history with less focus on…

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Efficiency vs. Effectiveness: Embracing the new customer experience paradigm

In the social paradigm, organizations need to realize that the key is to have meaningful conversations that can lead to…

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Rise of social enterprise

Social media is transforming how we connect and share in our personal lives and—increasingly—in business. Our customers are just as…

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