What Is Intelligent Site Search?
Visitors who search in your retail store are seeking to buy something. The relevancy of products shown to them along with the right filters to help them drill down, keeps them engaged and increases the probability of them converting to customers.
In a physical store, a sales person is always available to assist shoppers. He or she will find exactly what the customer is looking for and provide all the required information which, in turn, helps the visitor turn into a buyer. They keep the visitors engaged by showcasing the right products and helping them quickly find what they are seeking to buy. Efficient e-commerce Site-Search solution also serves the same purpose of a sales assistant in brick and mortar stores. It allows the visitors to find what they are looking for, with all the required details that help them to arrive at the purchasing decision. The ability of a Site-Search engine to pick the right in-stock products, irrespective of the complexity of the search query, and deliver the most relevant results is proportional to the revenue generated by the Site-Search engine.