“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These...

Customer Engagement Customer Experience

Omnichannel has come of age for brick-and-mortar retailers. Traditional retailers have been on a slow yet steady adoption of digital technologies over the last two decades. First arrived e-commerce, which retailers took on as another channel for customer acquisition and...

Customer Experience Omni channel Retail

The Internet of Things (IoT) — the automated transmission of data over a network, without the need of human interaction — promises to change the ways customers interact with retailers, and it is no wonder that the retail industry is...

IoT Retail

Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their...

Consumer Engagement Customer Engagement Customer Experience Digital Enterprise Social