How Does An Organization’s Customer-Oriented Culture Deeply Impact Customer ExperienceBy Gopala Seruku On 30 May 2016
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These...
Store as Fulfillment Center: Omnichannel and the Future of RetailBy Anitha Rajagopalan On 13 Nov 2015
Omnichannel has come of age for brick-and-mortar retailers. Traditional retailers have been on a slow yet steady adoption of digital technologies over the last two decades. First arrived e-commerce, which retailers took on as another channel for customer acquisition and...
What Retailers Should Do Before Investing In IoT TechnologyBy Sandeep Agarwal On 28 Sep 2015
The Internet of Things (IoT) — the automated transmission of data over a network, without the need of human interaction — promises to change the ways customers interact with retailers, and it is no wonder that the retail industry is...
CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISEBy Shantanu Paknikar On 16 Jul 2015
Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their...
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