White papers

Today, organizations rely heavily on cyber space to reach out to new customers and geographies, drive new business models and enhance operational efficiencies. However, given the increase in the number and sophistication of cyber threats and attacks, it's very critical…

Often when organizations are expanding rapidly, they do not give sufficient and necessary focus on information security aspects and guidelines, specifically IP protection. The focus has always been on BAU, market growth and business expansions. However, the security of an…

Various phenomena such as the digitization and usage of content, social web behaviour targeted online advertising, mobile phone location based interactions, online trending topics and so on are generating massive amounts of data. With availability of affordable hardware (cloud) and…

Enterprises around the world have implemented identity and access management (IAM) solutions to address a variety of business problems. The goal of each of these implementations is to derive common business benefits like secure environment, operational efficiency and compliance and…

What is likely to outnumber the billions of human beings on planet earth over the next few years? The answer: mobile devices. While mobile devices have been around for several years, there are two categories that have resulted in the…

Enterprises worldwide have to deal with the new reality of consumerization of IT. This has led to a growing demand to access information more easily and has become an unstoppable trend with the influx of powerful, easy-to-use mobile devices such…

Today, mobile applications have become an integral part of nearly every organization’s business strategy. With the right strategy, mobile applications can not only win new customers and revenue streams, but can also help in retaining existing customers and drive greater…

Telecom operators tend to see mobile marketing as a way not just to boost revenues but also to fund new digital services that will enrich their content offerings and reduce churn. That potential appears especially high when it is considered…

Participation and user engagement drive business value. While participation builds lasting...

During my many interactions with the CXOs, Technology Partners & Evangelists, Senior Business Sponsors and Industry-Forum Leads - I have come across various concerns, inhibitions and perceptions about Cloud Adoption. I have also come across..