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Enterprises today truly operate in a global economy with unprecedented scale and a horde of heterogenous segments, each with a very specific set of market drivers and business needs. Enterprise systems form the backbone of such vast operations where every strategic and transactional detail needs to be accounted for. In the last few years, the cloud has been widely embraced due to its tacit benefits of elasticity and agility in meeting the demands of a dynamically changing marketplace – this further underscored the use of horizontal applications like CRM, HRMS, Document Management and Accounting.

However, there has been a burning need to go beyond a ‘one size fits all’ approach and bring about industry specific customization. Even though industries like education, insurance, supply chain and legal might have certain processes in common, there are fundamental differences that necessitate the need for vertical specific enterprise solutions. Offered as SaaS applications with version-less upgrades and vertical specific customizations, these offerings have found great favor with customers in multiple industries.

Another major focus area for enterprises is to tap into the massive potential of disruptive technologies like IoT, Blockchain and Advanced Analytics to fundamentally reimagine their customer experience and build sustainable transformation. As a result, ISVs and Product companies need to move these technologies from lab to production while accelerating their time to market and embracing innovative models to build and maintain their products.

We at Happiest Minds have worked extensively with enterprise ISVs and product companies in helping them create rich, market ready offerings that are primed to add value. We have specifically chosen education publishing, insurance, supply chain and legal tech as the verticals where our superior domain knowledge, solution centric approach and deep understanding of new-age technologies will make a difference.

Along with our other business units, Happiest Minds is well positioned to help ISVs and Product companies by offering a host of integrated services which include superior software engineering, system integration and IT services.


Transportation and Logistics

The impact of Digital has been felt across several industries including traditional industries such as transportation and logistics which are fundamental to the movement of goods and material. New age companies are increasingly beginning to disrupt traditional business models by leveraging next generation technologies. It is now possible to provide real time tracking and order fulfillment, secure supply chains with Blockchain based technology, optimize precious transit space through sharing and demand-supply matching, and carry out warehouse inventory or unmanned delivery with drones.

Happiest Minds with its deep technology background and domain expertise provides the necessary platforms, services and solutions to ISVs focused on this market so they can accelerate their product and technology roadmap, implement better software engineering practices and productize their innovations and ideas.

        1.  Fleet Management Systems with IoT technologies for real time tracking and smart maintenance and repair operations
        2.  Supply Chain Management
        3.  Drone based Delivery Systems



The ubiquity of smart phones and high-speed internet connections along with the emergence of platforms like Facebook, Instagram and YouTube has fundamentally changed the way content is created and consumed. This has resulted in a significant shift of advertising dollars to reach highly targeted customers with engaging, interactive and often personalized content.

As a result, Marketing and Advertising technology should not only be equipped to deliver content at scale across various platforms and devices but also be able to ensure the right ads are shown to the right audience while accurately accounting for KPIs.

Happiest Minds has developed a nuanced understanding of the AdTech market and has worked with clients to address their challenges by leveraging technologies like AI to create a programmatic advertisement platform, contextual ad delivery and platforms to identify optimal advertisement channels and slots.

         1.   AI driven programmatic advertisement platforms
         2.   Measurement of Ad Impressions across channels
         3.   Better User engagement

Horizontal Enterprise Systems

In addition to the two segments mentioned above, we are also committed to serve the vast landscape of ISVs that are focused on providing enterprise software as a service. We provide the following services – 

  • CRM and Customer Experience

Happiest Minds works with ISVs to help build capabilities to leverage customer data and create differentiated customer experiences. We also help integrate CRM systems with enterprise platforms and provide a unified view to your employees.

  • Productivity and Collaboration Software
    • Conversation Interfaces and Chatbots
    • AR based collaboration for remote expert assistance
    • Field Service and Diagnostics
  • Security
    • Secure Product development
    • Cloud Security
    • Dev Sec Ops


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