Rajendra (Raj) Srivastava is the Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business (Hyderabad and Mohali, India). He is Executive Director, Center for Innovation and Entrepreneurship (CIE) at ISB. He serves as Independent Director, Happiest Minds Technologies and on the Advisory Boards of Istakapaza, the State Bank of India Institute Consumer Banking, and the Punjab University Pandit Madan Mohan Malviya Incubation Center.
Raj has served as Dean at the Indian School of Business (ISB), Provost and Deputy President at Singapore Management University, and as Senior Associate Dean at both the McCombs Business School at the University of Texas at Austin and at the Goizueta Business School at Emory University. A distinguished scholar, he has held the George Kozmetsky Centennial Chair at UT-Austin and the Roberto C. Goizueta Chair in Marketing and Digital Commerce at Emory University. He has been a Visiting Professor at London Business School, and Helsinki School of Economics. He is a member of EFMD Deans Across Borders (EDAF).
Raj was recognized as an AMA Fellow (Distinguished Educator) by the American Marketing Association in 2020. He is also a Fellow at the Mack Institute for Innovation at the Wharton School and at the Institute for Studies in Business Markets (ISBM) at PennState University and at the IC-Sq. Institute, University of Texas at Austin. His research, spanning marketing and finance/economics, has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. He has served on the editorial boards of Journal of Marketing Research (JMR) and International Journal for Research in Marketing (IJRM). He was a editor of special issues for the Journal of Marketing Research‘s on Brand Equity, and Journal of Marketing on Marketing Strategy Meets Wall Street.
Raj’s research interests include (1) Business innovations and tech-driven, market-facing business processes (innovation, supply-chain and customer management) to enhance Profitability, Growth and Resilience, (2) Valuation of Intangibles (market-based assets such as brands, distribution networks, technology and IP), A recipient of multiple research awards, his work on Market-Based Assets in the Journal of Marketing (JM) received both the Maynard Award for the article judged to contribute most to the development of theory in marketing and the MSI/Paul Root Award for the article judged to contribute most to the practice of marketing. This is the only time in the history of JM a single paper has won both theory and practice awards simultaneously. This same paper went on to win the AMA/Sheth Foundation Award for Long-Term contributions to the discipline of marketing. The impact of his thought leadership is reflected in approximately 23,000 Google Citations referencing his work.
He has consulted and delivered executive development programs across North and Latin America, Europe and Asia for firms in the technology sector (e.g., 3M, AMD, AT&T, Agilent Technologies, Applied Materials, Dell Computers, Hewlett-Packard, IBM, Imation, Kone, LG Electronics, Microsoft, Motorola, Nokia, Nokia Networks, Schneider Electric, Siemens, Texas Instruments), in financial services such as Capital One, Citigroup, HSBC, Dresdner Bank and Deutsche Bank, Synovus Bank and State Bank of India. He has also worked with several companies in B2B product markets such as Dow Chemicals, Du Pont, Exxon-Mobil, Johnson & Johnson, PPG Industries, Otokumpu (Finland), Shell Chemicals, Suez (France), Trident, VITRO (Mexico).
He holds a B. Tech. (Honors) in Mechanical Engineering from the Indian Institute of Technology, Kanpur and an MS in Industrial Engineering from the University of Rhode Island. His MBA and Ph.D. (Business Administration) degrees are from the University of Pittsburgh