Happiest Minds CMO Roundtable, 2013

Date: January 23, 2013
Venue: Delhi

January 23, 2013;  Delhi

In this era of more complex social interactions, increasing choice and technology-driven peer-to-peer exchange, brands need to do more than just communicate with consumers – they need to engage. This all means upending the traditional ad-centric model to create engagement that people seek out rather than avoid, to create experiences they can participate in and to measure the business value of social engagement – rather than just “likes”, “fans” or “clicks”.

In this invite-only roundtable, leading chief marketing officers and experts will discuss how they have taken on the customer engagement imperative to drive value and results. They will share insights into creating customer-focused brand experiences, and the strategies and programs that drive the most significant results.

The event to be held on 23rd January at the Royal Orchid Regenta Hotel & Convention Center, in New Delhi is aimed at creating a thought-provoking platform on how today’s Social Businessescan Engage, Mobilize and Convert Fans beyond the “Like”.

Some key topics that will be discussed include uncovering the Digital Milestones in 2013, Customer Loyalty & Rewards in the Social Era, Uncovering Customer Insights for Agile Commerce and several more. Participants will learn about the gamification phenomenon and how it is transforming the traditional loyalty program, how the best brands of the world are increasing focus on customer lifetime value rather than just transactional value, and how the information that customers share about themselves through transactional interactions (structured data) when mixed with social interactions (unstructured data) can create a wealth of opportunities for brands to differentiate themselves through service “wow”.

Some of the speakers at the event include, K. Ramakrishnan- President & CMO – Cafe Coffee Day, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head, Manish Kalra – Head of Marketing, MakeMyTrip, Rahul Narvekar – Co Founder, fashionandyou.com, Max Hegerman – Head of Digital, JWT India, and GauravChaparwal – Head Analytics, Snapdeal.com