The Mindful Technology Enterprise: An Evening with Ashok Soota

Date: May 17 – 19, 2015
Venue: Saddlebrook Resort, Wesley Chapel, FL

The Market Research Exchange will provide Market Research and Consumer Insights executives with a three day event that is full of relevant topics gleaned from extensive research, market intelligence and feedback from industry leaders. Market research and insights executives continue to target consumers to gain a better understanding of their wants, needs, and unconscious responses. Many experts have mentioned that they are challenged with balancing innovative technologies and gaining in-depth insights to engage consumers and build lifetime brand loyalty. Topics of discussion include:

  • Consumer Insights- An emphasis on understanding the consumer wants and needs and implementing strategies to successfully gain in-depth insights
  • Segmentation – Focusing on the necessity of multicultural, demographic, and ethnographic research to target numerous groups and build loyalty among those groups
  • Customer Engagement – Gaining a better understanding of how to engage consumers and use that insight to enhance customer experience
  • Ethical Data & Analytics
  • Mobile, Social, Digital Understanding how to collect insights and better understand consumers in real-time using mobile, social, and digital

Happiest Minds is a proud sponsor of this event and we are happy to meet you.

Click here to register for the event