“The main driver of using crowdsourcing was not to save money but to tap into the creative abilities of a large group of people,” Soota says. He roped in two crowdsourcing platforms—Jade Magnet and Techgig—to launch a logo designing contest. Contributors were given a simple brief—to show what Happiest Minds means visually with the help of an image, a scribble, a photograph or anything that can be transformed into a visual brand identity.