Today, enterprise mobility is a given, with most organizations following a corporate-owned, Personally Enabled (COPE) or a Bring Your Own Device (BYOD) strategy or some sort of hybrid of both. Given the rapid evolution of mobile devices, apps, platforms and services, the functions of the IT department of most large organizations have expanded to include enterprise mobile app management (MAM). Gopala Seruku, Mobility Specialist, expresses his viewpoint on Contextual Enterprise Mobility through this article.