Omnichannel has come of age. Retailers are constantly challenged to ensure seamless and consistent customer experience across channels. Happiest Minds’ survey, targeted at executive leadership members of tier 1 and tier 2 US based retailers, aims to provide an insight in the maturity of today’s Omnichannel initiatives. The report covers the attributes that form the backbone of Omnichannel success and the strategic priorities of retailers over next 3 years.
