Tuesday, October 11, 2016 | Source: Digital Doughnut

The radical changes brought about by digital transformation in retail has led brands to adapt to it. It is now imperative for businesses to leverage technologies in the digital retail space to ease the consumer journey and make it delightful. Social media, smartphones, and associated channels are enriching customer experience and increasing productivity across the value chain. With mobile devices at the core of the value chain, the retail landscape is changing constantly. Both the industry and the audience have evolved from being ‘digitally enabled’ to ‘digitally transformed.

However, digital transformation has its own set of challenges, the primary issue being that most marketers are still not confident about their digital ability, as it requires integrating their business systems with newer technologies. However, since digital transformation is the key to success, organizations need to adopt a phase-wise approach to combat the problem.

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