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Customer Data Platform (CDP)

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Get a Holistic and Actionable Customer View

In today’s data-driven world, having a comprehensive view of your customers is essential to delivering personalized experiences and driving business growth. Happiest Minds offers advanced Customer Data Platform (CDP) services powered by the Pimcore CDP platform. The CDP solutions help you unify, manage, and enrich customer data to improve marketing performance, personalized engagement, and business results.

Features of Pimcore Customer Data Platform (CDP)

Unified Customer Profiles

Aggregate and centralize customer data from multiple touchpoints (online and offline) in real-time at any scale and speed. Get individual-level enriched, accurate customer profiles for better targeting and engagement.

Customer Data Modeling

Manage data using class definitions with a consistent approach for nearly all types of structured data. This applies to entities such as people, categories, products, news items, customers, blog posts, and orders.

Personalized Customer Engagement

Deliver consistent and seamless experiences across all channels – from email and social media to mobile apps and in-store interactions. Deliver personalized customer experience, no matter where the customer journey begins.

Real-Time Data Processing

Respond to customer actions in real-time with automated workflows and trigger-based marketing actions. Deploy dynamic campaigns that respond to customer behavior and drive immediate engagement.

AI-Powered Analytics

Harness the power of AI and machine learning to gain predictive insights into customer behavior . From predicting customer churn to identifying upsell and cross-sell opportunities, transform raw data into valuable business intelligence.

Regulatory Compliance and Data Security

Protect your customer data with robust data governance and privacy features built into the Pimcore platform . Ensure your customer data management aligns with the most in-demand industry regulations, such as GDPR and CCPA.

Enterprise Webhooks

Revolutionize customer data management by enabling real-time marketing campaigns, delivering personalized content, and maintaining consistent data across platforms. Ensure flexibility, interactivity, and real-time data exchange.

Workflow Automation Integration

Enhance your customer data strategy with workflow automation integration, allowing real-time data collection from multiple sources and improving customer profiling. Build seamless integration for high performance and improved results.

Business Benefits of Pimcore CDP Framework

Personalized Customer Experiences

Enable businesses to deliver highly personalized experiences across multiple touchpoints by understanding customer preferences and behaviors.

Enhanced Customer Segmentation

Allow businesses to create dynamic and precise customer segments based on data like purchase history, browsing behavior, and demographics.

Actionable Insights

Get actionable insights into customer behavior, product performance, and campaign outcomes with advanced analytics and reporting capabilities.

Real-Time Data Activation

Support real-time data activation, allowing businesses to respond to customer actions instantly, such as triggering recommendations or targeted offers.

Enhance Customer Loyalty

Leverage accurate, reliable customer data to deliver personalized experiences and targeted interactions. It helps build lasting trust and foster customer loyalty.

Vendors and Partner Relationships

Give partners and vendors quick access to clean, streamlined information for high precision, transparency, and smarter management to strengthen relationships.

Discover More Pimcore Solutions.

Scale Smarter with Pimcore’s AI-driven Data Management

Learn How

Customer Success Stories

Delighted a US-based flooring manufacturer

Delighted a flooring manufacturer with a custom DAM portal, API integration, and management of 3K+ SKUs.

Assisted an eminent B2B IT products distributor present in 64 countries

Assisted a leading B2B IT distributor with Pimcore PIM, DAM, implementing data modeling for 60K attributes.

Enabled a German multinational automotive manufacturer

Enabled a German based automobile company with PIM and DAM, managing 45K+ SKUs in 45+ languages.

Why Happiest Minds is Your Partner of Choice?

Happiest Minds is the most trusted and longest-serving Pimcore partner. We bring unparalleled Pimcore product knowledge, certified PIM consultants, and excellent global delivery capabilities for diverse industries.

pimcore-stragegic-partner

10+

Years of experience in successful Pimcore implementation.

250+

Projects served globally in diverse verticals.

500+

Dedicated Pimcore consultants and developers.

95%

Repeat business from existing customers.

Pimcore Services

Happiest Minds’ industry-recognized expertise, proven track-record, and certified consultants can take up any complex challenge. Our Pimcore services are delivered through an industry-leading agile approach supported by pre-built accelerators, Gen AI-driven insights, and more. From strategy to execution, we ensure that Pimcore solutions deliver high impact, helping you stay competitive and customer-centric in fast-shifting business paradigm.

Consulting

Our consultants help you strategize, design, and provide actionable recommendations to accelerate your Pimcore-driven growth programs.

Learn More...

Implementation

Our Pimcore team has more than a decade of experience in Pimcore implementation to help you achieve measurable business results.

Learn More...

Managed Services

We offer dedicated services and support for Pimcore platform maintenance and optimization, ensuring high performance and stability.

Learn More...

Read more about our services.

Learn How Our Experts Can Help!

Book a Free Consultation

Latest Resources

Why PIM is your Greatest Ally in Product Catalog Management (PCM)

Why PIM is your Greatest Ally in Product Catalog Management (PCM)

Reinventing Product Experiences to Drive Innovation using Product Information Management (PIM)

Reinventing Product Experiences to Drive Innovation using Product Information Management (PIM)

Strategies for Effective Product Data Enrichment in Distribution Channels

Strategies for Effective Product Data Enrichment in Distribution Channels

Customer Data Platform (CDP) - FAQs

How is Pimcore CDP different from traditional CRMs or DMPs?

Pimcore CDP consolidates structured and unstructured customer data from multiple sources into a unified profile, offering real-time segmentation and personalization capabilities beyond basic CRM or DMP tools.

Can Pimcore CDP ensure compliance with privacy regulations like GDPR and CCPA?

Yes, Pimcore CDP platform includes consent management, data auditing, and customizable workflows to help maintain regulatory compliance.

How does Pimcore handle identity resolution across customer touchpoints?

Pimcore uses deterministic and probabilistic matching techniques to resolve customer identities across web, email, CRM, and offline sources, building accurate, enriched profiles.

Can Pimcore CDP integrate with marketing and automation platforms?

Yes, Pimcore`s customer data management platform (CDP) can easily be connected with tools like Adobe Campaign, HubSpot, Mailchimp, or custom platforms via RESTful APIs and event-based triggers.

What outcomes can be expected after implementing a CDP?

Organizations typically see improved campaign performance, increased personalization, better customer insights, and stronger data governance, by implementing a CDP platform.

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