Digital Transformation is riding the next wave of innovation in the retail industry. E- retailers are enticing the shoppers with ‘anywhere any time’ shopping, faster delivery, personalized offers, easy returns etc. and it is a growing threat to the brick and mortar stores unless they adapt to the technology musings of the digital world. Apart from the technological advancements, the shoppers’ expectations are also evolving at a blinding pace, when the demand for more efficient, personalized and omni channel retail shopping experiences are ever increasing.