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Chatbot, or virtual assistant, is a software application which possesses the traits of human communication, interaction and emotion. It acts as an interface between the customer and the brand and holds the potential to enhance the customer experience.
The word ‘omni’ means ‘all’ or ‘every’ in Latin. The term ‘omni-channel’, thus refers to ‘all channels’. Changing consumer behaviour, preferences and expectations make it imperative for businesses to reach out to customers in every way possible, so they can…
Radical changes in the business landscape demand that enterprises relook their business models, add innovative capabilities and strategize keeping new imperatives in mind