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Whitepapers

Know Your Buyer: A predictive approach to understand online buyers’ behaviour

Understand your customers to offer the right products and services in their moments of need.

Omni-Channel Retail

The word ‘omni’ means ‘all’ or ‘every’ in Latin. The term ‘omni-channel’, thus refers to ‘all channels’. Changing consumer behaviour, preferences and expectations make it imperative for businesses to reach out to customers in every way possible, so they can…

Digital Transformation in Retail – A 30 Day Action Plan

Radical changes in the business landscape demand that enterprises relook their business models, add innovative capabilities and strategize keeping new imperatives in mind

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