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Big Data: Why should enterprises adopt it

Today enterprises are in the midst of a transformation that compels them to be analytics-driven to remain competitive in the coming years. Analysing their data will not only enable them to get a thorough insight about their business, but also…

A predictive approach to understand online buyers’ behavior

Retail and E-commerce are one of the first industries that recognized the benefits of using predictive analytics and started to employ it. In fact understanding of the customer is a first-priority goal for any retailer. In today’s competitive business environment…

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