PROAQT – Proactive Product Content Quality Solution for Retail

Content is the king in retail and good product data, which is complete and accurate, can significantly enhance customer engagement and increase sales. If you want to know more about Happiest Minds solution that can facilitate this and offer customized solutions for your unique requirement(s), read on.

Challenges in Retail Product Data Quality today

Product content in retail is of high volume, it is multi-dimensional, and complex. Each category can have different sets of data, which changes constantly based on consumption patterns. For example, for a typical grocery retailer, the catalog size can vary from 100 to over 3000 categories. As a result, a typical product data grapples with several issues such as inconsistent information, experience issues related to the product image, and problems related to product information, among others. Moreover, the customer today is bombarded with information from multiple sources and demands a personalized experience. This exponential increase in data types and volume of data makes it imperative that an accurate picture of product content quality is understood and leveraged upon by businesses. However, manual methods to audit product data can be tedious and prone to errors, and sample auditing will not be representative of the actual data size. Besides, inherent errors in data provided by the supplier could go mostly unnoticed. These challenges demand an automated retail solution, which tracks deficiencies or mistakes in real-time, issues alerts and offers actionable insights, empowering retailers to make educated and smart decisions.

The Answer to Your Problems: PROAQT
PROAQT is an Artificial Intelligence (AI) and Machine Learning (ML)-driven cognitive data quality rule engine, which would enable proactive assessment of product content quality at scale, from the point of data capture to anytime in the product lifecycle. This will ensure that a clean, consistent and complete product data is available in the catalog for superior and trusted customer experience. Higher quality content will ensure that retailers can make informed decisions, besides adding to the consumer experience by creating value for the customer.