Get in Touch


I Agree to the Privacy Policy
Please enter your name. Please enter alphabets only for Name. Please enter Organization. Please enter valid email id. Please enter numeric only for Phone number.

The range of technologies that create the experience of reality across all the senses is called as Digital Reality. Augmented Reality (AR) and Virtual Reality (VR) accelerated by Mobility and User Experience Platforms stimulate the realistic experience through the computer generated material.

Virtual reality (VR) enables to simulate or recreate a real life environment or situation. It is envisaged to take the user experience to the next level by taking the user to the virtual world and make them feel like they are experiencing the simulated reality then and there through the visual and hearing stimulation. Whereas Augmented Reality (AR) creates a reverse experience by augmenting the real world views with virtual elements to give an augmented experience on the reality.

According to Digi-Capital fundamental “Augmented/Virtual Reality Report Q2 2015”, the AR/VR market is going to expand up to $150 billion by 2020. Moreover, the augmented reality has got the lion’s share of the market for $120 billion (VR receives only $30 billion, though). With Digital Reality targeting the smartphone and tablet market, we at Happiest Minds are looking at a potential user base that runs to multi billions, opening a vast avenue of attracting customers easily by more immersive and personalized experiences for their business.

Augmented Reality has been around for many years. However, it wasn’t until Android, and iOS smartphones came equipped with GPS, camera, and AR capability that it came into its own with the public. This technology combines VR with the real world in the form of live video imagery that is digitally enhanced with computer-generated graphics. AR can be experienced through headsets that people wear and through displays on their mobile devices.

Value Proposition

  • Better customer targeting with real-world augmented search.
  • Personalized promotional campaigns through Augmenting posters, printed manuals and maintenance handbooks with superimposed visual experience and information
  • Enhanced customer engagement and retention by leveraging games and gaming themes
  • Better Customer Conversion by using Virtual demos and promotions
  • Immersive Customer Experience using Virtual And Augmented marketing  and sales enablement collaterals


Industrial Offerings
  • Retail:
    • Search products over camera overlay
    • In-Store AR product offer gamification to increase customer footprint and sales
    • Interior designing by superimposing furniture’s in real space to make quick decision
  • Automotive: Augmented car demo on top a table or at customer location by showing the internal and technology features
  • Real Estate: Visually experiencing the property in different perspectives, interior walkthrough, and structure explanation through transparent walls
  • Advertising and Promotions: Street views show the names of the restaurants and businesses superimposed over their storefronts.
  • Healthcare: AR in the healthcare sector would be revolutionary. Medical Realities, ARnatomy, Vipaar, Accuvein, VA-ST, are some of the examples that were spoken about at the “Augmented World Expo 2015”, on the application of AR in the healthcare space.
Service Offerings
  • Geospatial Augmentation: The influence of Augmented Reality to Geospatial technology can be enormous and can change the way we use navigation these days. It is entirely possible that when you are out for shopping and driving around the market, your Geospatial Augmented app tells you which product is available in which store or straight away take you to the aisle where the product is displayed once you are inside a store.
  • Digital Print Augmentation: With the introduction of Digital Reading people thought that the print technology would go out of fashion. Marketing started creating experiences rather than just creating static marketing brochures or Flyers. However, the introduction of Augmented Reality technology came as a lifesaver for the print media. Now, we can create more captivating marketing campaigns that are not just limited to paper and screens.
  • Augmented Content based on Object Recognition: Overlay of information based on recognizing an object on real time. This can provide the ability to augment a live view of displays in a museum with facts and figures is a natural use of the technology. Using a head-worn display, a mechanic making repairs to an engine can see superimposed imagery and information in his actual line of sight.
  • Augmented Gaming – The integration of visual and audio content of the Game with the user’s surroundings in real time.
  • 3D Model Augmentation– Optimized 3D models with Augmented Reality so that your customers experience a real-time artificial reality of your product. This experience will boost up your sales and also leave your customers with a feeling of satisfaction with the purchase.
  • Indoor Navigation Augmentation: Provide a new angle of navigation directions over camera integrating with indoor navigation solutions.
  • Location based Store Gaming: Location-based games by leveraging User Experience platform, Mobile and AR/VR to create an immersive customer experience and engagement.


Contact us contact us