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The modern customer is digitally empowered,and increasingly demanding, driving brand perception via social and online conversations.Increased competition from online stores where customers compare products in-store, then purchase online - show rooming — is becoming commonplace.
Social media has created an irreversible shift in the way we connect and share in our personal lives and-increasingly-in business. To successfully exploit the true potential of the Social Web in today's "always connected" consumer enviroment, Marketing and Technology are…
We are in the middle of a technology revolution that is happening in the area of mobile device and applications: for example, studies show that there will more mobile devices than people!