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Overview

Modern age customers are gradually shifting to e-tail. Today, shoppers have all the information they need to make informed decisions and extract the maximum value out of their spending. Thus, traditional retailers need to change their business models to keep pace and excel as digital merchandizers.

Happiest Minds’ Retail Solutions and Services, combined with retail analytics, drives the much-needed Digital Transformation. Our retail solutions enrich end-customer experience and improve business efficiency through an integrated set of disruptive technologies like mobility, big data analytics, security, cloud computing, social computing, M2M/IoT and unified communications.

Happiest Minds has been recognized by Gartner as an Advanced Analytics provider operating in Tier 1 Retail market.

Offerings

In Store Transformation

Stores continue to be the nerve-center for most bricks and click retailers. However, there is an imminent need to transform retail stores into experience centers for omnichannel customers. Our retail solutions help stores function as mini-fulfilment hubs, offering flexibility in delivery choices to avoid losing a potentially sale. Our offerings:

  • Extended aisle, experiential kiosks and interactive digital displays
  • Location- Mobile-Personalization (Lo-Mo-Me) to drive personalization in-store
  • In-store path to purchase, track and engage solutions for customer experience management
  • In store digital customer journey codification
  • Digital signage
  • Associate enablement with digital advisory sales platform
  • Associate productivity solutions
  • Gamified KPI dashboard for performance of store associates

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Omnichannel Retail Transformation

Today, it is imperative for any retail business, engaging in more than one channel, to have a clearly defined omnichannel strategy. This creates a better impact on customers across multiple touch points, ensuring a seamless buying experience. Our retail solutions include:

  • Omnichannel fulfillment enablement
  • Customer 360:single view of customer is the foundation of omnichannel experiences
  • Omnichannel personalization
  • CRM and omnichannel customer feedback management
  • Front-end modernization or e-commerce enablement
  • Omnichannel maturity assessment and strategy

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Insights and Marketing Automation

Retail analytics and insights are a crucial element of smart all-channel retailing. Happiest Minds’ Insights and Marketing Automation assures customer acquisition, retention, promotion planning, effective retail operations and better merchandizing through advanced retail analytics that provide actionable insights.

  • Personalization and Recommendation (PnR)
  • Customer micro-segmentation
  • In-the-moment/dynamic pricing
  • Social analytics
  • Campaign and marketing analytics

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Security and Infrastructure Transformation

With Insights, IoT and emerging technologies being in PoC and experimentation mode, retail leaders need to consciously steer their teams with the right decisions in terms of infrastructure, security and compliance requirements proactively. Our solutions, whichhelp retailers adopt these disruptive technologies from security and infrastructure perspective, include

  • Assessment to benchmark your current state on security and compliance
  • Network, web and application Security
  • Data security (PCI 3.0)
  • PoS security
  • BYOD and mobility security
  • Analytics security (to help secure your Analytics platform)
  • IT in a box to address your end-to-end store infrastructure
Retail IoT

The internet of things is changing the way connected things can benefit industries, leading to the emergence of cross-industry synergies. MIDAS, our proprietary platform,when coupled with our industry expertise, can help you stay ahead of the curve. Our IoT solutions include:

  • Assessment on your readiness to embark on the IoT journey
  • In-store path to purchase, track and engage solutions for customer experience management
  • Intelligent vending systems and solutions for auto-replenishment
  • Real-time store Monitoring solution to proactively track and alert on scenarios like out of stock, device failures, potential expiries, planogram compliance, etc. for business to act in time
  • Solutions for supply chain visibility in warehouse, in-transit and in-store
  • Realizing cross-industry synergies with smart-home, smart-logistics, and smart-manufacturing use cases for order management and auto-replenishment.

Resources

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