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Happiest Minds solution for Audit Analytics for a leading Airlines which reduce revenue leakage due to fraudulent behavior by agent within/ across GDS (Global Distribution System).

Offerings

Personalization Framework

Happiest Minds in-store personalization solution is built on mobile application backed by core analytics engine running dynamic pricing algorithms. This helps in sending contextual price with product recommendations based on transactional data available from internal (loyalty data, geo spatial data etc.) and external (Neilson Spectral/IRI & store data, government & news alerts) data sources.

Features

  • Product recommendation based on transaction history
  • Personalized price incentive/matches based on the customer segments
  • Dynamically push ad-hoc campaign based on the customer location or any events
  • Reward points encashment

Business Impact – Top 5 Fashion Retailer in the US

  • Manage 27 Terabyte Data Ingestion
  • Conversion (cross/up sell) – from 5% to 8% i.e. 60% increase on overall Product Catalogues
  • Be Spoke Development saving $ Multi-million License Costs
  • Cart Volume & Value – increase potentially by 20%.
Product Recommendation Framework

This solution is designed to understand & analyze the customer from multiple sources and identify the right products & product combinations based on the historical buying pattern at real time.

Features

  • Analytics rule engine can identify the right products & product combinations for new customers using social, click stream, demographic information & product association rules
  • Recommend products based on customers’ purchase trends with price, reward points, promotion, offers etc.
  • Recommendation system to find product preferences on recent and frequent product purchases

Business Impact – Top 5 Fashion Retailer in the US

  • Manage 27 Terabyte Data Ingestion
  • Conversion (cross/up sell) – from 5% to 8% i.e. 60% increase on overall Product Catalogues
  • Be Spoke Development saving $ Multi-million License Costs
  • Cart Volume & Value – increase potentially by 20%.

Resources