Click Stream Data Analytics Solution

Want to Turn Your Website Clicks into Customers?

Today’s Omnichannel retail customers leave behind large trails of digital foot prints when they engage in e-commerce interactions. These digital footprints or datalogs comprise of thousands, millions or even billions of hits to tell the story of views, add to carts, checkouts, likes and even bounces at every point in the shopping journey. analysis of this data allows retailers or online marketers better understand customers’ interactions with the brand and gain deeper business insights to optimize their business. These insights enable them to find, target or retain their ideal customers in a better way.

Clickstream Analytics can be used as a powerful tool to generate valuable business insights from the data logs collected from the online platforms. However, collecting, analyzing and churning out valuable insights from this data logs in an optimal time frame is quite challenging. The collected data logs in semi structured formats often introduces additional cost, complexity and delay in analytics generation.

Some of the currently available custom products can do Clickstream data Analytics. However the associated high costs, lack of scalability and storage optimization makes them unapproachable for organizations.

Is there any solution to address this challenge?

ClickAstra- The Clickstream Data Transformation and Analytics Solution

ClickAstra developed by Happiest Minds is a unique solution for analyzing clickstream data from websites. It transforms the semi structured clickstream data and ingests it to a Query-able Engine for generating actionable business intelligence.

The Hadoop based clickstream data transformation and analytics solution is certified by Hortonworks, a technology leader that focuses on the development and support of Apache Hadoop.