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What is PPA (Personalized Publishing/Ads)?

Happiest Minds digital content broker solution mCaaS – Personalized Publishing/Ads enables the enterprise to create Personalized Digital Content (leveraging their own existing Content store and other Public info, albeit in a very personalized way) dynamically and deliver across multiple Digital channels using 3 simple steps: Ingest->Orchestrate->Publish.

Why PPA?

Personalized Publishing/Ads powered by mCaaS enables the enterprise to tailor their content publishing and advertisements for a targeted segment of users or even an individual. It also enables the enterprise to analyze reader engagement/interaction details (for all Digital versions) with their content, thus helps the enterprise to take proactive actions on what’s working and what isn’t working, and therefore what they can improve on.

Uniqueness of solution:

  • Effective handling of additional volumes through Personalized Content publishing
  • Advanced Visualization Dashboards capturing User engagement and content consumption
  • Innovative Guided tour feature for any personalized and customized content which customers may be interested in
  • Platform for interactive Content consumption based on personalized needs
  • Advanced customer buying behavior analytics, to suggest newer dimension of business & insights
  • Social Share Capabilities with ability to drive and track Lead Generation from Social Media
  • Our platform & our publishing support all major devices from desktop to mobile to tablet
  • Target the Right Audience – Get the highest quantity of optimal views from users who will most likely act upon your content & Ads
  • Higher viewer engagement through added interactive features with social media links & Ads can be geo-targeted or personally targeted to the viewer
  • Provide all of the above in a complete Self-Service Model with in-time delivery
  • All of this comes at a fraction of a cost and on a consumption based pricing model

Being a Platform as a Service offering, it can help enterprises get started in literally no time and without any major changes to your existing infrastructure & systems.

What’s more, we are open to working in an ‘outcome based’ or a “revenue sharing” model to ensure that your investments are backed by an increased revenue stream.

Business Impact Delivered:

  • Proven Outcomes like Reduced Churn, Improved Customer retention & Satisfaction, Higher conversion & lead generation, Optimized Routing and Relevance, Reduced Cost to Serve
  • Improved Up-Sell / Cross-Sell thus lowers the operating costs which can significantly boost the bottom-line performance
  • Boosted sales, Optimized business process & efficiency
  • Provide amble support to the online marketing campaign
  • Got to know your customers better than anyone else
  • Savings on customer acquisition & service costs and improving customer loyalty & happiness


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