Archives: Resource Centers

Cloud Computing promises agility, efficiency and on-demand basis delivery of IT services. It enables IT to be more responsive and dynamic. Organisations need to quickly transform their IT enviroment to take the maximum benefit of cloud computing.

Features & Benefits

Features
  • Personalized Customer Experience which results in higher conversion rate.
  • Customer profile creation and management from multichannel sources.
  • Cross- channel marketing to targeted audience across multiple channels including mobiles, tablets, etc.
  • Audience Management - Creates & manages audience profile to identify the valuable segments.
  • A/B testing & multivariate testing to gain insights to maximize engagement, conversion and return on investment.
  • Analytical insights into business goals and customer interactions.
  • Agile, scalable and open Architecture and Technology that integrates with existing systems.
Benefits
  • Credibility, path breaking features, industry wide acceptance & support for Adobe Marketing Cloud.
  • Helps establish Direct Customer Connect, wherein companies drive direct customer interactions and provide quick fulfillment.
  • Asset management allows storing, managing, and publishing content from one central hub, rationalization in inventory, operations and distribution investments.
  • Enable companies to have direct control over its products, pricing, asset, brands & reputation
  • Enable companies to have shorter innovation spans, rapid Go to Markets & shorter Product Launch Cycles
  • Centralized team collaboration and Mobile services coordinating online marketing activities from a dashboard.
  • Integrate online platforms and Analytics for assessing the vast metadata and strengthening marketing efforts.
  • Brand Value of Adobe is accentuated by Marketing Clouds asset management capacity, which seems to support distributors across the globe allowing them to sync, share, and discuss files, and to manage their campaigns online in real time.
  • Handles cross channel marketing using analytical data, focusing on the targeted audience and engages the customer with personalized content, managed centrally across devices.
  • Flexible pricing model based on annual subscription or pay as you go model.

Resources