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The world is digitally increasing day by day, and this is driving organizations to digitize business processes and models. However, the process of digitization is challenging. Even those who have already undertaken a plethora of digital transformation initiatives have to focus on multiple facets to stay on top of their game. In order to keep competition at bay, businesses have to guarantee customer satisfaction, acquire customer loyalty with value added services, boost up revenue and profit figures, as well as use technological disruptions to their advantage.

Digital Transformation is about influencing Customer Experience, Business Innovation & Business Efficiency powered by Disruptive Technologies, Insights & Processes.

How to go about the Digital Transformation (DT) journey can get extremely complex as DT could mean a lot of things with varied objectives, complexities and covering vast area of the enterprise. At Happiest Minds – Digital Transformation and Enterprise Solutions group, our objective is to simplify the digital transformation initiatives for businesses.

Happiest Minds offers a digital consulting workshop that will enable businesses to initiate Digital Transformation journey. Our Digital Transformation Consulting methodology enables a structured approach for digital technology adoption and optimal transformation of the business to achieve Digital Transformation with a clear roadmap and a joint vision. Our consulting engagements typically span anywhere between a week of orientation process to eight weeks of creating Digital Transformation blueprints and strategy.

Digital Transformation process

Digital Transformation











Big Data
& BI




Current Enterprise Environment

  • Business Agility
  • Cost Optimization
  • Informed Decisions
  • Increased Productivity
  • Innovation
  • Personalized Interactions
  • Dynamic & Aware Apps
  • Deeper Engagment
  • Channel Flexibility
  • Rich User Experience
Digital Transformation 2


Customer Experience

Enterprises across the world today are increasingly looking to differentiate themselves through the quality of the experience they offer to their customers. As customers go digital, the need of the hour is to craft unforgettable Digital Experiences that can help achieve the benefits of increased customer engagement, customer loyalty and advocacy. Happiest Minds Digital Customer Experience offerings can help you transform your customers’ experience at every touch point of the customer journey life cycle.

  • Location & Context aware Mobile Apps
  • Customer Engagement & Digital Loyalty
  • Personalization & Recommendation engines
  • Assisted Selling
  • In-Store Experience
  • E-Commerce & Omni-Channel enablement solutions

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Business Efficiency

Embracing Digital technologies is helping organizations become smarter & more efficient. Given the fact that most enterprises have already leveraged the benefits of automation of core business processes, they are increasingly looking for other levers in their endeavour to usher the next phase of operational efficiency.

We believe that this will increasingly be achieved by focusing on a few or all of the following tenets:

  • Business agility
  • Cost optimization
  • Increased productivity
  • Informed decisions
  • Business Innovation

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Analytics leading to actionable Insights is crucial for all smart business decisions in various domains and functions. To grow your business and develop a key competitive advantage based on data, one needs to leverage key Insights emanating out of data. Insights can help in better business decisions or in some case directly effects a business decision. Happiest Minds Insights and Automation help retailers businesses to enhance their customer experience and improve their business efficiency in exponential terms of growth and gain key advantage over their competitors.

  • Customer micro-segmentation
  • Personalized recommendations leveraging clickstream, customer and transaction analytics
  • In the moment / dynamic pricing
  • Social engagement
  • Campaign and Marketing Analytics

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Digital Enablement Platforms

Digital Enablement Platforms is all about influencing an enterprise Digital Transformation journey through Digitalized Business Platforms achieving enhanced Customer Experience & smarter Business Processes leading to innovative business mode.  

Digital transformation, using technology to greatly enhance the performance or reach of an enterprise, is a hotbed area for enterprises today, as the latter focus on maximizing the experience delivered to three critical players—employees, partners and customers.  Happiest Minds Digital Enablement Platform offerings can help you encompass the whole gamut your business operations to the next level through comprehensive coverage of the following four pillars of a digital business platform that enables digital transformation.

  • Digital Applications
  • Digital Processes
  • Digital Marketplace
  • Digital Personalization/Insights

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